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Emily Ho

Emily is a UX Researcher and Content Designer. She has startup and enterprise experience in industries such as social media, information management, and talent marketplaces. Emily has helped companies drive business growth through her commitment to designing user-friendly products. She is also an active mentor in the community by helping others transition into UX. You'll find her reading, cooking, or strolling in the park during her free time. Her favorite places to travel are Crete, Japan, and Turkey.

Dark Patterns: The Dark Side of UX Design

January 6, 2025 Emily Ho
A laptop displaying some pattern options.

Dark patterns are sneaky design tricks that exist all over the internet. As a UX designer, I’ve studied how websites use these tricks to manipulate their users. In this guide, I’ll show you how dark … Read more

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Crafting E-Commerce Checkout Best Practices That Convert

December 30, 2024 Emily Ho
A picture of a person looking at clothes on a rack near a window.

With my years of UX practice, I learned that the most important thing in designing is to first understand user psychology. When you’re able to step into the user’s shoes, your designs will come more … Read more

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How to Design a Landing Page: A Complete Guide

March 31, 2025December 3, 2024 Emily Ho
A picture of an annotated low-fidelity wireframe of a landing page design.

As a product content designer, I frequently work with product designers and marketers to design landing pages. I’m often asked how to design a landing page that actually converts. This is both an art and … Read more

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Chatbot UI: Crafting Engaging Conversations

November 26, 2024November 26, 2024 Emily Ho
An illustration of a chatbot inside a message bubble.

As a product content designer, I’ve been really excited about chatbots. With the increasing use of AI and its possibilities, we’re witnessing first-hand how chatbots can transform the customer experience. For some companies, chatbot UI … Read more

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Top Graphic Design Portfolio Examples

November 19, 2024November 19, 2024 Emily Ho
A picture of a designer’s work in progress.

As someone who helps recruit graphic designers, I’ve seen countless portfolios. A graphic design portfolio is more than a collection of work. It’s your visual resume, your creative fingerprint, and a powerful way to attract … Read more

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Gantt Chart Example: Master Design for Better UX

November 8, 2024 Emily Ho
Someone looking at different color palettes.

As a UX designer, I love how Gantt charts represent project timelines. A well-designed Gantt chart is a game-changer for project managers and teams. It provides quick insights into progress, roadblocks, and critical paths. In … Read more

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About Us Page Examples That Inspire Connection and Trust

October 26, 2024October 25, 2024 Emily Ho
Two people shaking hands happily while two other people stand beside them.

About Us page examples can transform a visitor’s perception of a brand. The About Us page is more than a formality—it’s a vital tool for building trust and establishing a connection between a business and … Read more

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Exploring Calendar Design: A Deep Dive Into Best Practices 

October 26, 2024October 4, 2024 Emily Ho
A yellow highlighter sitting on a calendar that’s been hand-drawn.

Calendars, calendars, everywhere. Whether you’re designing a productivity tool, a social media scheduling app, or a booking platform, calendars are everywhere. What often goes unnoticed is just how much thought goes into creating an intuitive, … Read more

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