{"id":1677,"date":"2024-05-27T08:00:21","date_gmt":"2024-05-27T08:00:21","guid":{"rendered":"https:\/\/pageflows.com\/resources\/?p=1677"},"modified":"2024-10-26T00:14:59","modified_gmt":"2024-10-26T07:14:59","slug":"how-to-increase-conversion-rates","status":"publish","type":"post","link":"https:\/\/pageflows.com\/resources\/how-to-increase-conversion-rates\/","title":{"rendered":"How To Increase Conversion Rates: The Secret to Success\u00a0"},"content":{"rendered":"\n<p>eCommerce marketing strategies should focus on enhancing user experiences, as <a href=\"https:\/\/pageflows.com\/resources\/what-is-ux-design\/\">UX design<\/a> and <a href=\"https:\/\/pageflows.com\/resources\/what-is-ui-design-the-ins-and-outs-of-user-interface-design\/\">UI design<\/a> do.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You won\u2019t just increase the enjoyability of your digital products by adopting user-centric practices; you\u2019ll increase your conversion rates, too.&nbsp;<\/p>\n\n\n\n<p>As a business owner, increasing conversion rates means turning curious visitors into potentially loyal customers. It means making your website and its content so appealing that users will complete the actions you want them to.&nbsp;<\/p>\n\n\n\n<p>In today\u2019s guide, we\u2019ll help you expand the potential of success for your business. In other words, we\u2019ll discuss how to increase conversion rates.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/refugees-1015305_640-1.jpg\" alt=\"An illustration of a figure wearing an orange backpack ascending several orange columns.\" class=\"wp-image-1678\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/refugees-1015305_640-1.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/refugees-1015305_640-1-300x300.jpg 300w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/refugees-1015305_640-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is a Conversion Rate?&nbsp;<\/strong><\/h2>\n\n\n\n<p>To increase your conversion rates, you must first understand what a conversion rate is. So, what is a conversion rate?&nbsp;<\/p>\n\n\n\n<p>A conversion rate reflects and records the percentage of users who have completed a desired action within your product. Simply put, the higher your conversion rates, the more effective your content is at reaching your target audience.&nbsp;<\/p>\n\n\n\n<p>The moment a user responds to your CTA (call-to-action), a conversion occurs.&nbsp;<\/p>\n\n\n\n<p>To clarify, conversions can happen when\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user signs up for emails.&nbsp;<\/li>\n\n\n\n<li>The user fills out the registration form fields on your website.&nbsp;<\/li>\n\n\n\n<li>The user makes a purchase from your website.&nbsp;<\/li>\n\n\n\n<li>The user signs up for a free trial.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>As your website visitors convert, they\u2019ll appear in your Customer Relationship Management System (CRM). When this happens, you\u2019ll have the chance to target them more effectively as they progress through the conversion funnel.&nbsp;<\/p>\n\n\n\n<p><strong>Note<\/strong>: A conversion funnel is a journey a potential customer takes toward buying your products\/services.&nbsp;<\/p>\n\n\n\n<p>Each conversion brings a visitor closer to the end of that funnel, resulting in them becoming a customer. With that in mind, your goal is to make sure your product\u2019s content generates as many conversions as possible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Calculate Conversion Rate: It\u2019s Easier Than You Think&nbsp;<\/strong><\/h2>\n\n\n\n<p>Knowing how to calculate conversion rate means knowing how to evaluate the effectiveness of your marketing campaign.&nbsp;<\/p>\n\n\n\n<p>Fortunately, calculating your conversion rate is really simple. All you need to do is divide the number of conversions by the total number of visitors to your website.&nbsp;<\/p>\n\n\n\n<p>The formula for determining conversion rates looks like this:&nbsp;<\/p>\n\n\n\n<p><strong>Number of Conversions \/ Total Number of Visitors = Conversion Rate<\/strong><\/p>\n\n\n\n<p>It\u2019s also easy to contextualize this formula. Let\u2019s say an eCommerce business receives 2,000 visitors in one month. Out of those 2,000 visitors, 100 of them made a purchase from said business. The formula would then look like this:&nbsp;<\/p>\n\n\n\n<p><strong>100 \/ 2,000 = 0.05&nbsp;<\/strong><\/p>\n\n\n\n<p>The conversion rate would appear as 5% for that month.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Does a Good Conversion Rate Look Like in 2024?&nbsp;<\/strong><\/h2>\n\n\n\n<p>A \u2018good\u2019 conversion rate depends on multiple factors. \u2018Good\u2019 conversion rates fluctuate depending on your industry, audience demographics, and site traffic, among other things.&nbsp;<\/p>\n\n\n\n<p>For instance, smaller, niche businesses typically have higher conversions than businesses with a broader audience and range of products.<\/p>\n\n\n\n<p>However, by researching the average conversion rate for your industry, you can set yourself a reliable baseline.&nbsp;<\/p>\n\n\n\n<p>Across many industries, such as finance, B2B eCommerce, and healthcare, the average conversion rate ranges between 2% and 5%. Generally, if your product\/website sits among this percentile range, it has a \u2018good\u2019 conversion rate.&nbsp;<\/p>\n\n\n\n<p>The critical thing to remember is that every business is unique. A \u2018good\u2019 conversion rate for other businesses may not reflect what a \u2018good\u2019 conversion rate looks like for your business. For that reason, you should always strive for conversion rate optimization.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Conversion Rate Optimization?<\/strong><\/h2>\n\n\n\n<p>You should treat conversion rate optimization as your best friend when trying to increase your conversion rates.&nbsp;<\/p>\n\n\n\n<p>You\u2019ve probably eagerly wondered, \u2018What is conversion rate optimization?\u2019<\/p>\n\n\n\n<p>Conversion rate optimization (CRO) involves increasing the percentage of users who perform a desired action on your website.&nbsp;<\/p>\n\n\n\n<p>The best CRO strategies focus on excellent customer service and enhanced customer experiences.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, the success of an effective CRO strategy can largely depend on where you focus your efforts. For many designers, a product\u2019s CTAs and <a href=\"https:\/\/pageflows.com\/resources\/what-is-visual-hierarchy\/\">visual hierarchies<\/a> receive the most refinement.&nbsp;<\/p>\n\n\n\n<p>We recommend also focusing your efforts on other areas of your website, including the screens mentioned below.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Landing Pages&nbsp;<\/strong><\/h3>\n\n\n\n<p>Truthfully, specific areas within your product have a bigger impact than other areas when it comes to optimizing conversion rates.&nbsp;<\/p>\n\n\n\n<p>Landing pages are one of those areas that can really make a difference to your conversion rates.&nbsp;<\/p>\n\n\n\n<p>More often than not, landing pages serve as the first impression users have of your website\/product. The first thing that your users see should encourage them to explore\/utilize your product further.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Blog Posts<\/strong>&nbsp;<\/h3>\n\n\n\n<p>A blog has incredible potential to increase your conversion rates. Blogging allows you to share helpful information about your brand or industry, which will help you drive your user\u2019s engagement.&nbsp;<\/p>\n\n\n\n<p>Aside from user engagement, however, blog posts often include CTAs, which can convert readers into leads.&nbsp;<\/p>\n\n\n\n<p><strong>Tip<\/strong>: A lead is someone who has an interest in a product or service that your business sells.&nbsp;<\/p>\n\n\n\n<p>Alternatively, you can use blogs to invite readers to learn more about a particular subject via email subscriptions.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-pixabay-262508.jpg\" alt=\"A close-up of Scrabble tiles that spell out the word \u2018Blog.\u2019\" class=\"wp-image-1679\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-pixabay-262508.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-pixabay-262508-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Checkout Pages&nbsp;<\/strong><\/h3>\n\n\n\n<p>Optimizing your checkout pages is essential if you sell products or services. Like your product\u2019s overall <a href=\"https:\/\/pageflows.com\/resources\/information-architecture-understanding-the-basics\/\">information architecture<\/a>, your checkout page should allow for seamless, straightforward navigation.&nbsp;<\/p>\n\n\n\n<p>An unobstructed checkout process can lead to more completed orders and, thus, higher conversion rates.&nbsp;<\/p>\n\n\n\n<p>The best checkout pages also include elements of variety. They cater to those who prefer different payment methods, such as debit and credit cards and PayPal.&nbsp;<\/p>\n\n\n\n<p>Checkout pages that don\u2019t accommodate their user\u2019s payment preferences will often encounter abandoned carts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CTAs and CRO: How To Achieve Higher CTA Conversions<\/strong><\/h2>\n\n\n\n<p>As previously mentioned, CTAs and conversion rate optimization go hand in hand.&nbsp;<\/p>\n\n\n\n<p>CTAs inspire the target audience of your marketing campaign to take the desired action. Typically, CTAs appear as short, persuasive textual content like \u2018Buy now\u2019 or \u2018Download now.\u2019 Additionally, the most common forms of CTAs include buttons, forms, banners, contextual links, and pop-ups.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Overall, CTAs must convey urgency, and the user must find them compelling and clear.&nbsp;<\/p>\n\n\n\n<p>With that in mind, we\u2019ve revealed some of the best CRO strategies for designing CTAs.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-karolina-grabowska-5650026.jpg\" alt=\"A group of black and red sale cards displaying different percentages representing CTAs.\" class=\"wp-image-1680\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-karolina-grabowska-5650026.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/pexels-karolina-grabowska-5650026-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Make Your CTA Visible&nbsp;<\/strong><\/h3>\n\n\n\n<p>This may seem obvious, but it\u2019s not unusual to see landing pages fail to increase conversions due to hard-to-find CTAs.&nbsp;<\/p>\n\n\n\n<p>In most cases, CTAs are too hard to distinguish from other textual content. This is where you should utilize <a href=\"https:\/\/pageflows.com\/resources\/ui-design-principles-optimizing-user-interface-design\/\">UI design principles<\/a> like contrast and proximity.&nbsp;<\/p>\n\n\n\n<p>By using such attention-grabbing techniques, you can ensure your CTAs stand out against other content.&nbsp;<\/p>\n\n\n\n<p>Ultimately, your CTAs should convey a distinct visual prominence, one that is easy to spot immediately. After all, a user can\u2019t complete a desired action if they can\u2019t identify it on the screen first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Experiment With Color&nbsp;<\/strong><\/h3>\n\n\n\n<p>Even the colors you use for your CTAs can impact your conversion rates. <a href=\"https:\/\/cxl.com\/blog\/which-color-converts-the-best\/\" rel=\"nofollow noopener\" target=\"_blank\">Research<\/a> shows that red CTAs outperform green CTAs. Blue CTAs also seem to outperform orange CTAs.\u00a0<\/p>\n\n\n\n<p>This doesn\u2019t mean that the simple use of primary colors will help you increase conversions.&nbsp;<\/p>\n\n\n\n<p>The context of your brand and users matters when choosing the right CTA colors. Ideally, you want a CTA that demonstrates high contrast and unity with your brand\u2019s overall theme.&nbsp;<\/p>\n\n\n\n<p>To find the perfect color, we recommend dedicating some of your time toward split testing or <a href=\"https:\/\/pageflows.com\/resources\/what-is-a-b-testing\/\">A\/B testing<\/a>.&nbsp;<\/p>\n\n\n\n<p>By testing multiple variations of your CTA on real users, you can determine which version drives more conversions.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/helena-lopes-KBuWq5B6R9E-unsplash.jpg\" alt=\"A person holds a row of color swatches, surrounded by several fanned-out color swatches. \" class=\"wp-image-1681\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/helena-lopes-KBuWq5B6R9E-unsplash.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/helena-lopes-KBuWq5B6R9E-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.<\/strong> <strong>Keep Your CTA Short&nbsp;<\/strong><\/h3>\n\n\n\n<p>Clarity and conciseness is critical. Lengthy CTAs are good for one thing &#8211; confusing and deterring users from clicking on them.&nbsp;<\/p>\n\n\n\n<p>As a general rule of thumb, you should use a maximum of five words for your CTAs.&nbsp;<\/p>\n\n\n\n<p>In those five words, distill your message until your CTA tells users precisely what happens when they click on it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Incorporate Supporting Text&nbsp;<\/strong><\/h3>\n\n\n\n<p>Some additional context that reveals the benefits of clicking your CTA will attract users who need more information.&nbsp;<\/p>\n\n\n\n<p>For instance, let\u2019s say you want users to sign up for a free trial. A few lines addressing the benefits of your free trial around\/before your CTA can really make a difference.&nbsp;<\/p>\n\n\n\n<p>However you use supporting text, make sure it aligns with the problems your users want to solve with your product.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Use Social Proof&nbsp;<\/strong><\/h3>\n\n\n\n<p>You want your brand to appear credible and trustworthy. The best way to appear more credible and trustworthy is to include testimonials from other users.&nbsp;<\/p>\n\n\n\n<p>Many users will seek out customer reviews before buying your products\/services. Instead of making your users sift through dozens of online reviews, utilize customer feedback near your CTAs.&nbsp;<\/p>\n\n\n\n<p>You can use screenshots of reviews, video testimonials, and even feedback from social media users.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/markus-winkler-fRAIQHKcc0-unsplash.jpg\" alt=\"A close-up of a black and white typewriter with a piece of paper titled \u2018Review\u2019 in it. \" class=\"wp-image-1682\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/markus-winkler-fRAIQHKcc0-unsplash.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/markus-winkler-fRAIQHKcc0-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Write Personalized Copy&nbsp;<\/strong><\/h3>\n\n\n\n<p>Your CTA should directly address your target audience. For this reason, it\u2019s wise to create personalized CTAs that reflect your understanding of their pain points and concerns.&nbsp;<\/p>\n\n\n\n<p>Graduate from phrases like \u2018Buy now\u2019 and use text that your users will find more helpful to their personal plights.&nbsp;<\/p>\n\n\n\n<p>According to HubSpot, <a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" rel=\"nofollow noopener\" target=\"_blank\">personalized CTAs convert 202% better<\/a> than generic CTAs. So, familiarize yourself with your target users with <a href=\"https:\/\/pageflows.com\/resources\/user-research-everything-you-must-know-about-acquiring-data\/\">user research<\/a> and appeal to their challenges and goals.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Test Your CTAs<\/strong><\/h3>\n\n\n\n<p>As you did with your colors, you should conduct A\/B tests on every aspect of your CTAs. You can measure the impact of different factors, like variations of your CTA\u2019s text, size, and placement.&nbsp;<\/p>\n\n\n\n<p>Evaluating your CTAs is the only way to determine their conversion success. Conduct A\/B tests frequently, considering different elements of your CTAs, and identify the best outcomes.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Use Visual Hierarchy To Increase Your Conversion Rates<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/pageflows.com\/resources\/what-is-visual-hierarchy\/.\">Visual hierarchy<\/a> pertains to the arrangement of design elements and content with the goal of visually emphasizing their significance.&nbsp;<\/p>\n\n\n\n<p>For CRO, visual hierarchy is crucial. A well-constructed visual hierarchy allows for seamless navigation. Needless to say, when users can easily locate the content they need, performing desired actions will also prove much easier.&nbsp;<\/p>\n\n\n\n<p>Below, we\u2019ve revealed some elements of effective visual hierarchies that will help you drive conversions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Size &amp; Scale&nbsp;<\/strong><\/h3>\n\n\n\n<p>Larger UI elements naturally capture the user\u2019s attention more effectively than smaller UI elements.&nbsp;<\/p>\n\n\n\n<p>For this reason, important content like CTAs, headers, and critical information should always appear larger than other, more minor elements.&nbsp;<\/p>\n\n\n\n<p>By strategically using size and scale, you\u2019ll focus your users&#8217; attention on areas that will increase your conversion rates.&nbsp;<\/p>\n\n\n\n<p>Avoid the excessive use of larger elements. Too many large elements can create visual clutter and confuse\/frustrate the user. Your goal is to not only imbue the elements with visual prominence but also to maintain balance.&nbsp;<\/p>\n\n\n\n<p>Ultimately, the aesthetic value and seamless, intuitive navigation that appropriate sizing allows will optimize the user\u2019s journey, boosting conversions.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/deon-black-THmxQP-QgC8-unsplash.jpg\" alt=\"Several differently sized, sliced fruits appear in a line with a measuring tape underneath them against a blue background.\" class=\"wp-image-1683\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/deon-black-THmxQP-QgC8-unsplash.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/deon-black-THmxQP-QgC8-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Color &amp; Contrast&nbsp;<\/strong><\/h3>\n\n\n\n<p>Having read our previous sections, you know how color and contrast can affect the user\u2019s ability to take desired actions.&nbsp;<\/p>\n\n\n\n<p>Regarding color, opt for vibrant, saturated colors that suit your brand\u2019s color scheme. By doing so, you\u2019ll emphasize elements that increase conversions while creating a consistent look that users can trust.&nbsp;<\/p>\n\n\n\n<p>Using colors with high contrasts can help you visually separate and highlight essential content. Typically, UI designers use the classic contrast of black text on a white background.&nbsp;<\/p>\n\n\n\n<p>However, a popular <a href=\"https:\/\/pageflows.com\/resources\/the-top-design-trends\/\">design trend<\/a> nowadays is to use white text on a dark background, like <a href=\"https:\/\/pageflows.com\/resources\/dark-mode-design-mastering-ui-in-the-dark\/\">dark mode design<\/a>.&nbsp;<\/p>\n\n\n\n<p>Regardless of how you use color and contrast, remember that high-contrast combinations enhance readability, which is important for <a href=\"https:\/\/pageflows.com\/resources\/the-ada-standards-for-accessible-design\/\">accessible designs<\/a>.&nbsp;<\/p>\n\n\n\n<p>Additionally, always strive for balance. Too many colors will make your brand appear inconsistent, and too much contrast can be harsh on your users\u2019 eyes. On the other hand, too little color will detract from your product\u2019s visual appeal, and insufficient contrast makes navigation incredibly difficult.&nbsp;<\/p>\n\n\n\n<p>You should avoid all of those instances to ensure that your use of color and contrast actively boosts your conversions.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/daniel-korpai-r73OFSry5AI-unsplash.jpg\" alt=\"A mobile phone that displays Facebook Messenger in Dark Mode, symbolizing contrast.\" class=\"wp-image-1684\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/daniel-korpai-r73OFSry5AI-unsplash.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/daniel-korpai-r73OFSry5AI-unsplash-240x300.jpg 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Typography&nbsp;<\/strong><\/h3>\n\n\n\n<p>Typography refers to the style and appearance of your textual content and is, thus, a vital part of visual hierarchies. Your <a href=\"https:\/\/pageflows.com\/resources\/typography-elements-for-ui-design\/\">typographic elements<\/a> should appear legible, readable, and appealing.&nbsp;<\/p>\n\n\n\n<p>Choose fonts, letter spacing, text size, and text weight while considering your target users and brand identity. Your typographic elements should speak to variety and consistency.&nbsp;<\/p>\n\n\n\n<p>An <a href=\"https:\/\/pageflows.com\/resources\/trendy-fonts-to-elevate-your-designs\/\">aesthetic font<\/a> can draw your user\u2019s attention, but the font you choose should, above all, allow for clear communication.&nbsp;<\/p>\n\n\n\n<p>Prioritize readability and user engagement will follow, which, in turn, will lead to higher conversion rates.&nbsp;<\/p>\n\n\n\n<p>Most importantly, as with your use of CTAs, user research data should inform your use of visual hierarchies.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"850\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/jon-tyson-x5BnZEywCUg-unsplash.jpg\" alt=\"Several iterations of the phrase \u2018New York\u2019 display the appeal of different fonts.\n\" class=\"wp-image-1685\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/jon-tyson-x5BnZEywCUg-unsplash.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/05\/jon-tyson-x5BnZEywCUg-unsplash-226x300.jpg 226w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Other CRO Strategies You Can Use To Increase Conversions&nbsp;<\/strong><\/h2>\n\n\n\n<p>Below, we\u2019ve selected some more of our top picks for the best CRO strategies.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Improve your website\u2019s loading speed.&nbsp;<\/li>\n\n\n\n<li>Don\u2019t display too many ads.&nbsp;<\/li>\n\n\n\n<li>Design for users who utilize mobile devices to access your products, too.&nbsp;<\/li>\n\n\n\n<li>Limit your use of external links.&nbsp;<\/li>\n\n\n\n<li>Add images to break up long-form text and convey content in a different way, accommodating all of your users\u2019 preferences.&nbsp;<\/li>\n\n\n\n<li>Publish videos. According to Forbes, using videos on landing pages can <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#:~:text=Embedding%20videos%20in%20landing%20pages,help%20them%20make%20purchasing%20decisions.\" rel=\"nofollow noopener\" target=\"_blank\">increase conversion rates by 80%<\/a>.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Increase Conversion Rates: Final Thoughts&nbsp;<\/strong><\/h2>\n\n\n\n<p>UI design plays a vital role in increased conversion rates, whether your customers use their mobile device or their desktops. However, the extent of your user research is what will really make the difference.&nbsp;<\/p>\n\n\n\n<p>Discover your users\u2019 goals, challenges, and pain points, and you can design accessible, personalized, meaningful content and CTAs.&nbsp;<\/p>\n\n\n\n<p>Speaking of meaningful content, why not learn what CRO looks like in action from successful products? Meet <a href=\"https:\/\/pageflows.com\">Page Flows<\/a>.&nbsp;<\/p>\n\n\n\n<p>Page Flows is the home of over 5,100 recordings and over 83,000 screenshots of tried and tested products.&nbsp;<\/p>\n\n\n\n<p>We work alongside brands like Sonos and Disney, creating seamless <a href=\"https:\/\/pageflows.com\/resources\/user-flow-your-guide-to-how-users-use-your-product\/\">user flows<\/a>. From onboarding to making purchases, we know how to help navigate users through a diverse range of content.&nbsp;<\/p>\n\n\n\n<p>We also collect emails when we record user flows, so you\u2019ll know how to create effective email marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>Regardless of industry, we\u2019ll provide a solid foundation of knowledge that you\u2019ll find valuable as your business expands!&nbsp;<\/p>\n\n\n\n<p>Learning how to increase conversion rates means learning from Page Flows.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/pageflows.com\">Get started today<\/a> to access the secret to compelling user flow and emails!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>eCommerce marketing strategies should focus on enhancing user experiences, as UX design and UI design do.&nbsp;&nbsp; You won\u2019t just increase the enjoyability of your digital products by adopting user-centric practices; you\u2019ll increase your conversion rates, &#8230; <a title=\"How To Increase Conversion Rates: The Secret to Success\u00a0\" class=\"read-more\" href=\"https:\/\/pageflows.com\/resources\/how-to-increase-conversion-rates\/\" aria-label=\"Read more about How To Increase Conversion Rates: The Secret to Success\u00a0\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":1679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"ppma_author":[10],"class_list":["post-1677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"authors":[{"term_id":10,"user_id":7,"is_guest":0,"slug":"page-flows-team","display_name":"Page Flows Team","avatar_url":{"url":"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2023\/12\/cropped-logo@2x.png","url2x":"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2023\/12\/cropped-logo@2x.png"},"author_category":"","first_name":"Page Flows","last_name":"Team","user_url":"","job_title":"","description":"The Page Flows Team is a collective of passionate UX design professionals dedicated to delivering insightful content on user experience and design principles. With diverse backgrounds and expertise, our contributing writers bring you the latest trends, tips, and research in the UX field. Each article is crafted with a focus on empathy, innovation, and a commitment to enhancing user interactions.\r\nOutside of writing, our team members draw inspiration from various pursuits such as outdoor activities, art, and continuous learning, fueling their creativity and drive to push the boundaries of UX design. The Page Flows Team is committed to providing valuable resources and engaging content to help you stay ahead in the ever-evolving world of user experience."}],"_links":{"self":[{"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/posts\/1677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/comments?post=1677"}],"version-history":[{"count":5,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/posts\/1677\/revisions"}],"predecessor-version":[{"id":2761,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/posts\/1677\/revisions\/2761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/media\/1679"}],"wp:attachment":[{"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/media?parent=1677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/categories?post=1677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/tags?post=1677"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=1677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}