{"id":517,"date":"2024-01-10T08:00:16","date_gmt":"2024-01-10T08:00:16","guid":{"rendered":"https:\/\/pageflows.com\/resources\/?p=517"},"modified":"2024-10-26T00:16:13","modified_gmt":"2024-10-26T07:16:13","slug":"user-interview-questions-the-ultimate-beginners-guide","status":"publish","type":"post","link":"https:\/\/pageflows.com\/resources\/user-interview-questions-the-ultimate-beginners-guide\/","title":{"rendered":"User Interview Questions: The Ultimate Beginner\u2019s Guide"},"content":{"rendered":"\n<p>Conducting user interviews is a valuable way to gather qualitative data as you design your product. You learn more about the users\u2019 behaviors, pain points, and needs. However, asking the wrong user interview questions can lead to invalid insights. That won\u2019t help with product development.&nbsp;<\/p>\n\n\n\n<p>On the other hand, asking the right interview questions leads to insights that help with the goals of your research.&nbsp;<\/p>\n\n\n\n<p>So, how do we craft the best interview questions? Let\u2019s go over the types of questions to ask and things you\u2019ll want to avoid.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/ux-indonesia-Rf6lwwbsZB4-unsplash.jpg\" alt=\"One woman interviewing another woman in a conference room.\" class=\"wp-image-518\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/ux-indonesia-Rf6lwwbsZB4-unsplash.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/ux-indonesia-Rf6lwwbsZB4-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are User Interviews?<\/strong><\/h2>\n\n\n\n<p>First, let\u2019s clarify what user interviews are.&nbsp;<\/p>\n\n\n\n<p>In user interviews, <a href=\"https:\/\/pageflows.com\/resources\/how-to-become-a-ux-researcher\/\">researchers<\/a> ask participants a set of questions. User interviews can take place in person, over the phone, or through video calls. The mode of interview usually depends on research goals and the target audience.&nbsp;<\/p>\n\n\n\n<p>The researchers ideally curate their questions in a way that will find clues on how to improve products and services. The participants\u2019 answers allow researchers to learn more about users\u2019 behaviors, experiences, preferences, and needs (demands). Using this data, researchers gain insights that help with the product\u2019s <a href=\"https:\/\/pageflows.com\/resources\/ux-design-process-an-actionable-guide-for-designers\/\">design and development processes<\/a>.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/pageflows.com\/resources\/ux-research-methods-for-better-ux-design\/\">Interviewing<\/a> is a common method in the <a href=\"https:\/\/pageflows.com\/resources\/ux-design-principles-what-you-dont-already-know\/\">UX design world<\/a>, as it leads to the creation of user-centered products.&nbsp;<br><br>Combining interview data with <a href=\"https:\/\/pageflows.com\/resources\/qualitative-vs-quantitative-research\/\">quantitative data<\/a> gives a more comprehensive picture of the users\u2019 demands. Designers can then make better decisions on their product\u2019s design based on the data they collect from user interviews.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preparing for User Interviews<\/strong><\/h2>\n\n\n\n<p>Before crafting user interview questions, it is important to set clear objectives and goals for the user interview. With a strong foundation, you\u2019re able to gather meaningful insights.&nbsp;<\/p>\n\n\n\n<p>Consider the following before crafting your user interview questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define objectives:<\/strong> Clearly articulate your goals and objectives for the user interviews. What specific information are you looking to gather, and how will it improve your design process?<\/li>\n\n\n\n<li><strong>Identify your target audience: <\/strong>Know which users to interview. Interviewing a participant that is not part of your target audience will lead to unsuitable data for your particular research.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Once you have clarified your research goals and identified your target audience, you will be ready to create your interview questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best User Interview Questions<\/strong><\/h2>\n\n\n\n<p>Cold-calling users or participants without really thinking of what to ask them won\u2019t be beneficial to your research. You will also waste your and the participants\u2019 time.&nbsp;<br><br>Setting the best interview questions is crucial as it is conducive to your research\u2019s success. The best interview questions often lead to the best answers. So, what are the best user interview questions? Let\u2019s take a look at the four best kinds of questions to ask users.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-leeloo-thefirst-5428836.jpg\" alt=\"Question marks on paper crafts.\" class=\"wp-image-519\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-leeloo-thefirst-5428836.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-leeloo-thefirst-5428836-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Open-Ended Questions<\/strong><\/h2>\n\n\n\n<p>Open-ended questions may be the most powerful and helpful questions to ask in a user interview. These kinds of questions encourage participants to share their thoughts, feelings, and stories. Typically, open-ended questions start with words like \u201chow,\u201d \u201cwhy,\u201d or \u201ctell me about.\u201d&nbsp;<\/p>\n\n\n\n<p>These questions allow participants to share their stories and provide you with many details. With these rich responses, you can gain access to the underlying reasons behind user behaviors, preferences, and decision-making processes.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s use a mobile banking app as an example to form some sample interview questions.&nbsp;<\/p>\n\n\n\n<p>Our goal for our research is to understand any pain points behind the budgeting feature in our app.&nbsp;<\/p>\n\n\n\n<p>The target audience is a group that has used the current budgeting feature in the app to help manage their finances.&nbsp;<\/p>\n\n\n\n<p>An example of a poor interview question might be, \u201cDo you agree that having a detailed breakdown of your monthly expenses in the budgeting feature is crucial for effective financial management?\u201d This question is an example of a poor interview question because it does not give participants much room to express their opinions.<\/p>\n\n\n\n<p>You should ask the user an open-ended question that allows them to share their experience with using the feature. This may lead to uncovering pain points or parts of the feature they love.&nbsp;<\/p>\n\n\n\n<p>For example, \u201cCan you share how you have used the budgeting feature in the app?\u201d This example allows the participant to share their story and allows the researcher to ask more questions based on their response.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Closed-Ended Questions<\/strong><\/h2>\n\n\n\n<p>You might have learned that closed-ended questions are a big no-no in user interviews, but it\u2019s not always a terrible choice.&nbsp;<\/p>\n\n\n\n<p>They can be a strategic way for you to gather specific and quantifiable information. They can also bring clarity to certain parts of the interview. But, is it something you want to use throughout the user interviews? Probably not! So, make sure to have a good balance between open and closed-ended questions in your interview.&nbsp;<\/p>\n\n\n\n<p>An example of a poor close-ended question is, \u201cDo you agree that the budgeting feature is the most important aspect of the app?\u201d This example can easily lead your interviewee. It can cause them to reject their thoughts and ideas and conform to the idea you presented to them.<\/p>\n\n\n\n<p>An example of a good close-ended question is, \u201cWould you prefer a weekly or monthly summary of your spending habits sent to your email?\u201d As you can see, you have to be strategic about how you use close-ended questions. They can truly help find details in the broader insights gained from the open-ended questions.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/linkedin-sales-solutions-1A8yP_5msac-unsplash.jpg\" alt=\"A man and a woman on a couch in a business office reference a laptop sitting on a table during their interview discussion.\" class=\"wp-image-520\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/linkedin-sales-solutions-1A8yP_5msac-unsplash.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/linkedin-sales-solutions-1A8yP_5msac-unsplash-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Follow-Up Interview Questions<\/strong><\/h2>\n\n\n\n<p>Skilled interviewers ask follow-up questions. This allows them to gain more clarity and explore a participant\u2019s response even further. Interviewers need to listen closely and carefully to be able to ask follow-up questions that probe further. You may ask such questions to seek a deeper understanding of user motivations, preferences, or frustrations.&nbsp;<\/p>\n\n\n\n<p>Depending on the research goals and objectives, an example of a good follow-up question is, \u201cCan you provide more details about how you felt during that specific interaction with the app?\u201d&nbsp;<\/p>\n\n\n\n<p>Another example of a good follow-up question a researcher might ask to understand user motivation is, \u201cWhat prompted you to choose that particular feature to manage your transactions over the others?\u201d<\/p>\n\n\n\n<p>In order to ask these questions, the researcher has to pay special attention to what the participant is answering. Asking these follow-up questions can uncover valuable information that might otherwise remain hidden from the previously asked question.&nbsp;<\/p>\n\n\n\n<p>You should really get in there to understand and learn more about the users\u2019 intentions and thoughts. Through active listening, researchers can dive deeper with their participants to gain rich data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Behavioral Questions<\/strong><\/h2>\n\n\n\n<p>Behavioral questions focus on why a participant behaved in a specific instance. Asking opinion-based questions is great, but it is also helpful to have participants recall past actions and decisions.&nbsp;<\/p>\n\n\n\n<p>Behavioral questions allow researchers to understand past experiences and hear about challenges a user might have encountered. This can lead to valuable insights!<\/p>\n\n\n\n<p>Following our mobile banking app examples, here are two examples of good behavioral questions researchers can ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Walk me through the steps you took when deciding to set a financial goal in the app.<\/li>\n\n\n\n<li>Can you describe a time when you faced difficulties navigating the budgeting feature of the app?<\/li>\n<\/ul>\n\n\n\n<p>These questions allow researchers to explore the users\u2019 behaviors and pain points when using the mobile banking app.&nbsp;<\/p>\n\n\n\n<p>Follow-up questions help you learn detailed information on how users use your product. This qualitative data can move you closer to a more user-centered product.<br>We\u2019ve discussed our four best different types of questions to ask during a user interview. Now let\u2019s expand on user experience interview questions you want to avoid asking.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-monstera-production-7114346.jpg\" alt=\"Man showing stop gesture with crossed hands. \" class=\"wp-image-521\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-monstera-production-7114346.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-monstera-production-7114346-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Questions to Avoid: Leading Questions<\/strong><\/h2>\n\n\n\n<p>We gave you examples of poor UX user interview questions to ask users.&nbsp;<\/p>\n\n\n\n<p>To emphasize further, avoid any leading questions during interviews!&nbsp;<\/p>\n\n\n\n<p>The reason we say this is because leading questions can guide participants toward a specific response. Furthermore, they can compromise the data you collected from your interview.&nbsp;<br><br>Here are three examples of leading questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You must find the new feature extremely helpful, right?<\/li>\n\n\n\n<li>Wouldn\u2019t you agree that the app\u2019s navigation is straightforward and user-friendly?<\/li>\n\n\n\n<li>With the app\u2019s recent changes, you must find it significantly more user-friendly now?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Sometimes, when we are interviewing, we may say things, like the three above examples, that can lead interviewees. We can do this intentionally or unintentionally.<\/p>\n\n\n\n<p>However, it is important to remain neutral so you are not eliciting a specific response from the participant. Do not influence the interviewee with the way you phrase your questions. Always review your carefully crafted questions. Be mindful about not leading your participants to specific responses when asking your user research interview questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use With Caution: Hypothetical Questions<\/strong><\/h2>\n\n\n\n<p>Minimize your use of hypothetical questions in user interviews. You may want to explore potential scenarios, but relying on hypothetical questions can be problematic.&nbsp;<\/p>\n\n\n\n<p>Hypothetical scenarios rely on assumptions and predictions. We do not want users to try to predict their future behavior. We want to learn about actual experiences and behaviors. This is to obtain accurate information.&nbsp;<\/p>\n\n\n\n<p>Your user interview questions are stronger when you base them on real experiences, as they bring you reliable answers.<\/p>\n\n\n\n<p>You do not have to avoid hypothetical questions completely, but you should use them very sparingly.&nbsp;<\/p>\n\n\n\n<p>Here are two examples of good hypothetical questions you may ask towards the end of an interview:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What features or enhancements would you like to see in future updates?<\/li>\n\n\n\n<li>How do you envision our product evolving to better meet your needs over the next year?<\/li>\n<\/ul>\n\n\n\n<p>Although these questions ask participants to imagine future scenarios, they may provide valuable and accurate data. Asking hypothetical questions this way can help users express their expectations and long-term needs. However, you should, of course, keep in mind that users are speaking in a hypothetical sense.<\/p>\n\n\n\n<p>Your hypothetical questions\u2019 effectiveness will depend on the context of your research.&nbsp;<\/p>\n\n\n\n<p>Additionally, if you use hypothetical questions in your interview, be prepared to hear responses that may be out of context!<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-thirdman-8940478.jpg\" alt=\"Many white plastic funnels lay with the spouts facing up on a counter in front of a window.\" class=\"wp-image-522\" srcset=\"https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-thirdman-8940478.jpg 640w, https:\/\/pageflows.com\/resources\/wp-content\/uploads\/2024\/01\/pexels-thirdman-8940478-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Using Funneling to Structure Your Questions<\/strong><\/h2>\n\n\n\n<p>Funneling is a strategic technique used in user interviews to ask questions in a progressive manner.&nbsp;<\/p>\n\n\n\n<p>The interviewer\u2019s questions usually start broad and open-ended and gradually narrow down to more specific and detailed questions.&nbsp;<\/p>\n\n\n\n<p>Starting with broad, open-ended questions gives interviewees space to feel comfortable to share their general thoughts and experiences freely. It helps take pressure off their shoulders. It can also help you build rapport.&nbsp;<\/p>\n\n\n\n<p>A broad, open-ended question might sound like, \u201cDescribe your first interaction with [product].\u201d After asking open-ended questions to encourage responses, dive deeper by asking follow-up questions.&nbsp;<\/p>\n\n\n\n<p>For example, \u201cHow did you feel about that?\u201d This is narrower than the first question as it brings the focus to a particular part of the users\u2019 response.&nbsp;<\/p>\n\n\n\n<p>Towards the end of the funnel, you might ask closed-ended questions to get quantitative data. For example, \u201cHow long did it take you?\u201d and \u201cOn a scale from 1 to 10, how satisfied are you with your overall experience with [product]?\u201d\u00a0<br>Closed-ended questions help gather any specific information that the previous responses may have missed. Using the <a href=\"https:\/\/www.youtube.com\/watch?v=2wF9tWSugm4&amp;ab_channel=NNgroup\" rel=\"nofollow noopener\" target=\"_blank\">funneling technique<\/a> allows you to build rapport with your participant while still getting elaborate responses in the end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Leveraging Artificial Intelligence To Create User Interview Questions<\/strong><\/h2>\n\n\n\n<p>Coming up with user interview questions can be intimidating, especially if you are a beginner. Luckily for you, we live in a time when artificial intelligence (AI) is easily accessible and sometimes even free to use!<\/p>\n\n\n\n<p>You can enter prompts into AI tools, like <a href=\"https:\/\/chat.openai.com\/auth\/login\" rel=\"nofollow noopener\" target=\"_blank\">ChatGPT<\/a> or <a href=\"https:\/\/bard.google.com\" rel=\"nofollow noopener\" target=\"_blank\">Bard<\/a>, to generate good questions for your user interviews.\u00a0<\/p>\n\n\n\n<p>However, AI tools are here to assist us, so remember to double-check and correct any mistakes the AI may have made. You should also make sure that your questions sound human. You can do this by proofreading what the AI produced for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready To Come Up With Your Next User Interview Questions?<\/strong><\/h2>\n\n\n\n<p>In the UX world, user interviews are a valuable method to gain insights into user behaviors and experiences. These insights help designers and teams create solutions that resonate with user needs and preferences.&nbsp;<\/p>\n\n\n\n<p>In this article, we learned about the best types of user interview questions to ask,&nbsp; avoid, or use with caution.&nbsp;<\/p>\n\n\n\n<p>Furthermore, leveraging AI can also provide valuable assistance in coming up with interview questions that align with your research goals.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Also, funneling is a great way to structure your interviews. This means starting from broad, open-ended questions to eventually asking close-ended questions to pinpoint specific details. This method allows you to get a comprehensive understanding of the users\u2019 behaviors and motivations.&nbsp;<\/p>\n\n\n\n<p>Your user interview questions\u2019 effectiveness is not only based on the questions you ask but also on your listening skills. Always remember to practice active listening and empathy during your user interviews.<\/p>\n\n\n\n<p>On your journey of user interviews, let this article be a guide to help you prepare your interview script. Then, keep practicing, and consider running a pilot test before asking user interview questions to actual participants.&nbsp;<\/p>\n\n\n\n<p>To elevate your designs, consider learning from proven products that have successfully navigated the complexity of user experiences.<\/p>\n\n\n\n<p>Page Flows is a valuable resource that can ignite your creativity and provide you with interaction design ideas. <a href=\"https:\/\/pageflows.com\/\" data-type=\"link\" data-id=\"http:\/\/www.pageflows.com\/\">Get started today<\/a> to access our growing library of user flow recordings. Your next design breakthrough could be just a <a href=\"https:\/\/pageflows.com\">click<\/a> away!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conducting user interviews is a valuable way to gather qualitative data as you design your product. You learn more about the users\u2019 behaviors, pain points, and needs. However, asking the wrong user interview questions can &#8230; <a title=\"User Interview Questions: The Ultimate Beginner\u2019s Guide\" class=\"read-more\" href=\"https:\/\/pageflows.com\/resources\/user-interview-questions-the-ultimate-beginners-guide\/\" aria-label=\"Read more about User Interview Questions: The Ultimate Beginner\u2019s Guide\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"ppma_author":[12],"class_list":["post-517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"authors":[{"term_id":12,"user_id":6,"is_guest":0,"slug":"christine-carroll","display_name":"Christine Carroll","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/6c534813b826ddbb4da9ef112044647995061ad3e85edca6938a2f8931c2d8f7?s=96&d=mm&r=g","author_category":"","first_name":"Christine","last_name":"Carroll","user_url":"","job_title":"","description":"Transitioning from a fulfilling career as a math teacher to the dynamic realm of UX design, Christine has cultivated a unique blend of education insight and innovation. With a background that includes a UX design bootcamp and freelance projects, Christine thrives on empathizing with users and crafting delightful experiences based on thorough research.\u00a0\r\n\r\nOutside the digital landscape, Christine finds joy in outdoor pursuits like tennis and hiking, drawing inspiration from nature to fuel creativity in her UX designs. Christine continues to be captivated by the evolving UX world, driven by a passion for enhancing user interactions and creating memorable experiences."}],"_links":{"self":[{"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/posts\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":4,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"predecessor-version":[{"id":2897,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/posts\/517\/revisions\/2897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/media\/519"}],"wp:attachment":[{"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/tags?post=517"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pageflows.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}