Resources

Gestalt Principles of Design: Understanding Perception

UI and UX designers shape a user’s visual perception of a digital product by optimizing an array of individual elements. Elements such as images, colors, spacing and proportions, hierarchy, shapes, and typography can alter the … Read more

Eye Tracking and Its Role in UX/UI

UX has come a long way from its origins, and so have its research methods. For instance, eye tracking is now relatively common among UX design teams looking to improve their designs. It lets you … Read more

What Is Microcopy? The Guide To UX Writing

With user experience (UX) design, we often think about the big things. Whether it’s user flows, interface layouts, or interactions, these are the things we typically associate with UX. However, you should never neglect the … Read more

User Centered Design: Learn the Basics

If you had to describe a great digital product, what would you say? You might mention the aesthetics or the layout. Whatever you say, the truth is that all good design comes back to its … Read more

User Flow Examples: How To Guide Users Toward Their Goals

For UX designers, user flows serve as the perfect companion when it comes to optimizing the user’s journey.  By understanding vital user flows like onboarding flows and purchase flows, designers learn how to guide users … Read more

AI in UX Design: Shaping the New Age of User-Centric Design

Artificial Intelligence (AI) has paved the way for exciting advancements across the entirety of the digital landscape. Specifically, however, AI considerably benefits a particular corner of the digital landscape—UX design.  Many UX professionals implement AI … Read more

UX Design vs Graphic Design: What Every Designer Should Know 

UX design and graphic design are incredibly important facets of the product development process. Combined, the two make up the visual content and the quality of the user experience of a digital product. In today’s … Read more

UX Sketching: Can It Enhance the Design Process?

Although often overlooked, UX sketching can be crucial to the UX design process as it bolsters efficient communicative practices. How? UX sketches allow UX designers to iterate multiple design solutions before settling on one final … Read more

What Is Cognitive Load? Why Does It Matter for UX/UI?

When it comes to user experience (UX), there are a lot of factors you need to consider. One of these is cognitive load, which has a lot of implications for UX. But what is cognitive … Read more