Cryptocurrency platforms might generally be more accessible and widespread than ever before. But user interface (UI) and user experience (UX) are still crucial factors for driving engagement. The best platforms out there not only provide a range of trading options but are intuitive and seamless to use.
So, let’s break down some of the key strategies that you can follow to help improve crypto UI/UX.
What Is Crypto UI/UX?
Put simply, this is essentially just a reference to both the interface and experience design for your platform. It doesn’t matter if you’re designing an exchange, a crypto wallet, or even DeFi apps. Poor UI/UX is one of the first things your users are going to notice. This will lead to confusion, and in a complicated space like cryptocurrency, you want to avoid that at all costs.
What happens if a new user struggles to understand how to set up their crypto wallet? Perhaps they can’t complete a transaction. In any case, they will probably just abandon your platform altogether.
Why Is UI/UX Important in the Cryptocurrency Space?
The crypto industry isn’t exactly the most accessible space out there, even for people who already have trading experience. As such, it’s your job to build a user-friendly platform that reduces the knowledge gap between the pros and beginners.
Now that your users are actually trading on an intuitive platform, they’re able to:
- Safely and confidently manage all their digital currencies.
- Make their way through complex transactions.
- Avoid any potential errors, like sending funds to the wrong wallet address.
As you might have guessed, poor design, on the other hand, only leads to frustration and skepticism regarding your platform. Furthermore, making your platform easy to navigate is one thing. But given the distrust in the crypto world, designing for security/privacy makes you look far more reliable.
How Can User Feedback Be Incorporated Into Crypto UI/UX Design?
Ultimately, the traders themselves are the ones who are going to be using your platform the most. So, it’s best to assume that they know what they’re talking about regarding improvements they wish to see implemented. This is nice because you’re able to address real-world issues. It also demonstrates the respect you have for their opinions.
In terms of how you can actually gather these insights from your users, you can:
- Add simple feedback options that encourage them to share their thoughts.
- Run A/B tests so you can test different versions of your interface to see which offers the best user experience.
- Conduct interviews with a sample of users to gain more in-depth insights into their experience of using your platform.
How Can Gamification Enhance Crypto UI/UX?
Gamification is essentially just when you add game-like features into platforms that have traditionally nothing to do with gaming. We’ve seen this kind of thing with platforms like LinkedIn and even Duolingo. The main idea is to make the experience more engaging and fun.
This motivates your users to stay on your platform for longer. It also makes more complex tasks feel more achievable. Fortunately, there are a bunch of different gamification techniques that can enhance the UI/UX in crypto, such as:
- Adding progress bars to guide your users through tedious tasks like account setup or ID verification
- Providing rewards systems that offer incentives like loyalty points or tokens. This could be for referring a friend or learning more about blockchain technology (like Coinbase do)
- Adding leaderboards that show users how they compare to others in terms of trading volume or even portfolio performance
How Can I Improve User Onboarding for a Crypto Platform?
Onboarding is a process you need to make as smooth as possible. After all, it’s the first thing your users are doing after joining your platform. For crypto platforms in particular, onboarding can be a bit overwhelming with things like wallet setups and securing private keys. Don’t let your users feel intimidated by this experience, and try to focus on:
- Breaking down each step of the onboarding process – no more complicated jargon and complex terms that aren’t explained well
- Providing walkthroughs for important tasks like how to execute their first transaction or create a crypto wallet
- Getting rid of any unnecessary distractions. This lets you focus strictly on the essentials while they’re still going through the onboarding process
- Showing progress as they’re completing steps like verifying their email or creating their profile
Common Mistakes in Crypto Interface Design
Building a trading platform? There are quite a few crypto UI/UX mistakes that can have a negative impact on user engagement, such as:
- Overcomplicating navigation and ultimately overwhelming your users with too many buttons, tabs, or options
- Ignoring security and choosing not to implement features like two-factor authentication (2FA)
- Not allowing your users to access security settings easily
- Not making it abundantly obvious to find important user information like balances and recent transactions and forcing them to scroll through unnecessary clutter instead
- Having an unresponsive design that doesn’t work well across multiple devices
Unfortunately, the reality is this: Users are going to be driven away from your platform if they notice these issues.
FAQ
What is a token UI design?
This generally involves more of a focus on making intuitive interfaces for interacting with digital tokens. So, this might look like making sure your users can manage, send, and receive tokens across different cryptocurrency platforms.
Why is visual hierarchy important?
Strong visual hierarchies will go a long way in:
– Guiding your users through key function
– Making essential features like balances and transaction details more accessible
– Improving overall navigation and user satisfaction
How does mobile optimization impact UI/UX?
People will be able to access your crypto platform from whatever device they want rather than solely on their computer. This improves usability and overall engagement, which is especially true as mobile crypto adoption continues to become more popular.
Get Started With Page Flows Today!
Struggling to make your crypto platform intuitive and engaging? Begin using Page Flows today! Crypto UI/UX design can be a make-or-break factor when you’re trying to attract new customers. We’re here to ensure that you get it right.
With a wide range of resources to help you find the right design, we’ll keep your platform trendy and engaging. Get started now, and don’t hesitate to contact us for further support.
