All kinds of firms are using humor as part of their marketing strategy. For some companies, this can include funny logos that still show what their brand is about. In this guide, the Page Flows team shows how comedy logos can help your business thrive.
When To Use Funny Logos
You have a chance to stand out if you use a fun design for your logo. According to a report by Oracle, 91% of buyers love funny brands. They also found that 95% of firms are scared to be funny. This means there’s a gap in the market you can fit into.
If your brand is quite laid-back, you should avoid a “stuffy” logo. However, a funny logo design will only work if it fits your firm. Each part of your brand must clearly come together. If you run a relaxed business, humor helps you get more leads.
Food, retail, and other service brands can see great returns from a fun design. These firms work to bring joy. A quirky logo is just one way of doing this. It might help to have a “normal” logo most of the time, though. You can save funny ones for special occasions.
How Humor Helps Your Brand
Even beyond the fact that people like funny brands, a comedic design could help in other ways. Passers-by may be more likely to recall your name, for example. If your logo makes them laugh, you’ll stick out more than the other brands they saw that day.
The logo may just be one part of your firm’s fun side. You could build your whole online presence around this. Witty post captions and surreal ad videos can go great with a funny logo. A novelty brand logo that links to a new meme could also get some online shares.
Your logo might be the first thing someone sees from your business. This can be online or when they walk by your store. Either way, a fun design draws the eye! You could even make a parody of your main “serious” logo. This shows you don’t take yourself too seriously.
Tips for Funny Logo Design
Everyone has their own sense of humor. This is part of what makes comedy so great! However, this does make it hard to appeal to everyone. Here are some tips for making a quirky brand symbol:
- Remember logo design rules: Follow the key steps for making great logos. Even funny ones have to tell your story.
- Keep things simple: Using few design elements makes it easy for people to see what your brand is about.
- Use visual puns: Everyone loves a good pun. Think about words that rhyme or link with your company’s name.
- Don’t forget your image: Even if you’re putting a twist on your firm, remember to keep your brand identity clear.
- Choose a fun font: The logo should use a clear (but quirky) font. Make sure your brand name is still visible!
- Add a mascot: Your business could make its own mascot. You can then show them in a full series of funny logo designs.
- Use bright colors: Playful colors show that you know how to have fun. However, make sure this fits your brand’s style guide.
- Be careful with parodies: If you want to parody a logo, always check that this fits with fair use laws.
- Animate it: Your logo won’t have to just be a photo. If you have the funds, turn it into a brief, funny video.
How Can You Get Funny Logo Pictures?
A quick online search can show you a bunch of great and funny design examples. Stock image and logo sites also have plenty to inspire you. For example, Logopond has a full library of brand symbols in many varied genres.
If you’re looking for someone to make a funny design, hire a freelance artist. They can work with you to perfect your ideas while adding your own. Find someone who specializes in quirky logos on sites like Upwork and Fiverr. Many will offer free revisions if you need any tweaks.
Funny logo pictures are hard to get right. You’ll need to think up a lot of ideas before you find one that works. Even after you get the final design, it might help to test it with a focus group.
Why Funny Slogans Matter
Logos often have text with the brand’s name. However, you can also add a slogan to the design. This is one more chance to make an impact on someone who likes your logo. If they stop to look at it, they can then read more about you. However, a great slogan can take more time to make than a logo!
The slogan should pair well with your firm and its logo. Puns could work well for this when you have a low word limit. For example, Dollar Shave Club’s logo has two razors crossing over each other like swords. Their slogan (“Shave time. Shave money.”) is a great play on words that anyone can find the fun in.
The Pitfalls of Comedy Logos
Even with your hard work, not everyone will like your funny logo pictures. To a point, this is just how comedy works. If you choose an ironic style that fits Gen Z, older groups might not “get it.”
Like any part of a brand, your logo should be for your main audience. Casting your net too wide could leave you with a cliché logo that even your fans won’t find funny! You won’t be able to make everyone laugh at the same joke.
If your field is mostly serious, these logos won’t work. Law firms, for example, rely on the client’s ability to trust them. If you have a silly logo, this might not build confidence.
Comedy Logos: The Funny Side of Business
Funny logos can give you a great design that boosts sales. However, you have to make sure it suits the brand’s house style. If you need any help with your company’s graphic design, check out Page Flows today. Our library is full of great user flow examples.
