There are many opportunities to buy ads on Facebook, but for consistency, we head to the "Ads Manager" to get started.
To start creating an ad, we click on the bright green "Create Ad" button in the top-right corner.
Marketing Objective & Name
We select our marketing objective here. We go with Engagement, because it's probably what we'd use if we actually wanted to create an ad.
Once you pick your ad focus, you can name the campaign. You have a chance to change the focus of your campaign after naming it.
Now our campaign is created, we get started with the nitty gritty of deciding who we want to target with our ad and how much our budget will be.
Now we start to put the actual advert together by adding an image/video, copy etc.
Our order has been placed. We're now waiting for it to get approved.
On this page, we can create a similar ad, add a Facebook tracking pixel, or just continue. When we continue, we land in the Ads Manager dashboard.