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Emily Johanning

Emily is a freelance UI/UX content writer and product designer who finds fulfillment in crafting and inspiring, engaging experiences. Driven by her passion for thoughtful design, Emily applies her knowledge and expertise to create user-centered interactions. Continuously inspired by the ever-evolving design world, she aims to actively learn and share insights through her work, fostering growth and collaboration among aspiring designers, industry professionals, and everyone in between.

How VRBO Booking Design Drives User Success

January 20, 2025 Emily Johanning
A cell phone with the VRBO app open sits on a wooden table.

Booking a vacation rental can feel complicated, but booking platforms like VRBO can offer a more seamless and intuitive experience. Whether designing for a guest planning a getaway or a property manager optimizing their listings, … Read more

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Navigating How To Book Multi-City Flights in Expedia

December 23, 2024 Emily Johanning
A person writing things down in a notebook with a big map and some coloring pencils next to them.

Booking flights remains a crucial part of travel planning. Expedia, a leading online travel platform, simplifies trip planning, booking, and managing reservations, making it a go-to choice for many travelers. In particular, allows users to … Read more

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The Design Behind How To Cancel a Canva Subscription 

December 16, 2024 Emily Johanning
A young woman sitting at a table and using Canva on a laptop.

Canva, a popular online graphic design platform, enables users of varying design abilities to create professional-quality graphics. Its user-friendly interface combines UX and graphic design principles, allowing users to navigate through the platform and craft … Read more

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Homepage Design: Common Mistakes and Essential Tips

December 5, 2024 Emily Johanning
A computer screen showing the Google Search homepage.

Homepages set the tone for the rest of the product, influencing user perception and behavior. A well-designed homepage can encourage exploration, increase user engagement, and foster brand loyalty.  In this article, I discuss common homepage … Read more

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Amazon Onboarding: UX/UI Design Insights

November 28, 2024 Emily Johanning
A black Samsung Galaxy smartphone displaying the Amazon logo.

Onboarding is critical in engaging and retaining customers when designing a seamless user experience. By examining successful websites such as Amazon, we can uncover valuable insights that can inform and inspire our own design decisions.  … Read more

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Email Design for UI/UX Designers: Key Principles To Apply

December 4, 2024November 21, 2024 Emily Johanning

Email design plays a critical role in user experience. As emails are often an extension of the product, their design should align with the product’s design for a cohesive user journey. Crafting visually appealing, informative, … Read more

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How To Elevate User Experience With Dashboard Design

November 11, 2024 Emily Johanning
A person using a MacBook Pro that is displaying graphs on its screen.

Dashboards are an important part of UX/UI design for various web applications and software as a service (SaaS) platforms. They provide users with valuable data visualizations of key performance indicators (KPIs) to facilitate informed decision-making. In … Read more

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Accordion UI Design: Balancing Functionality and Usability

November 1, 2024 Emily Johanning
A black keyboard next to a laptop on a white desk.

Accordions are effective user interface (UI) elements with expandable and collapsible features. Implementing an accordion UI can offer an elegant solution for presenting extensive information without compromising usability.  In this article, we dive into accordion … Read more

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Designing an E-Commerce Platform: Analyzing the Shopify Flow

October 26, 2024October 18, 2024 Emily Johanning
A notepad underneath a smartphone displaying the Shopify “Start your business” page.

Shopify has emerged as one of the most popular e-commerce platforms for online stores worldwide. This comprehensive platform enables businesses to establish an online presence in a matter of minutes.  This article examines and evaluates … Read more

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Exploring the Salesforce Flow: A CRM Platform Experience

October 26, 2024September 16, 2024 Emily Johanning
A person is drawing a wireframe of a mobile app on white paper.

As a leading customer relationship management (CRM) platform, Salesforce has redefined how businesses manage their sales, marketing, and customer support operations. By examining its user flows, designers can gain valuable insights into key elements that … Read more

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