Graphic Design Company Names: Building a Top Brand 

Creating a strong online presence and branding strategy benefits every graphic design company, big or small. To establish such things successfully, you should start by choosing a brand name that attracts potential clients and celebrates uniqueness. 

To inspire you, we’ll discuss graphic design company names in today’s guide. Specifically, we’ll reveal how you can create a graphic design business name that users remember for the right reasons. 

How To Choose Graphic Design Company Names 

There are many sources of inspiration out there that will help you come up with great business name ideas. To find them, you’ll need to delve deeper into the world of graphic design. 

Below, we’ll help you learn how to choose graphic design company names that highlight your business’s value proposition. 

1. Graphic Design Principles 

No matter where in the world they are, graphic design agencies rely on graphic design principles to produce high-quality work. Similar to UI design principles, graphic design principles speak to balance, harmony, rhythm, color, typography, and alignment. 

Including a particular principle within your brand’s name can emphasize your company’s extensive knowledge of the graphic design industry. In turn, this will also make your brand appear more professional and credible. 

Let’s say “Contrast” was a part of your company’s name. That name could highlight your company’s understanding of accessible design practices, helping you attract a wide range of clients. 

2. Graphic Design Styles 

Your company’s predominant graphic design style can also help you stand out to your ideal clients. Consider brainstorming the words that relate to your chosen style and including them in your company’s name. 

For example, if you specialize in minimalism, you could use words like “simple,” “modest,” “clean,” “pure,” and, of course, “minimal.” Emphasizing your company’s style in its name will make it easier to define your offerings, especially within niche markets.

A great real-world example of this is Clean Slate Design Studio. From the title of this graphic design website, customers know what to expect: refreshingly intuitive, clean designs. 

3. Graphic Design Elements

Your company will undoubtedly use more than one graphic design element. But if there’s a particular element that your company creates/uses innovatively, why not accentuate it in your brand’s name?

The best part is that you can use any graphic design element, including color palettes, grids, vectors, icons, and illustrations. Think of companies like Pixel Perfect and The Color Palette Studio. With both companies, clients can immediately determine the value that they would bring to their design projects. 
At this stage, you’ll notice that the best company name ideas clearly and concisely highlight said company’s value proposition.

4. Graphic Design Inspiration

If none of the options above seems right for your company, you can always turn to its inspirations. Graphic designers find inspiration in everything, including nature, culture, and art. 

Again, we recommend brainstorming words that relate to your most valuable sources of inspiration. For this example, let’s say you find space and celestial bodies inspiring. Words that relate to the cosmos would convey your brand as fantastical, creative, and full of endless possibilities. 

Using your inspirations to shape your company’s name enhances its unique personality, making it more memorable. When your clients remember your brand, they are more likely to employ its services, increasing your conversion rates.  

5. Emotional & Sensory Experiences

Our last suggestion relates to any emotions or sensations you want your clients to experience while interacting with your brand. 

On the emotional side, your brand’s title can include words like “joy,” “passion,” and “awe.” These words communicate a sense of enthusiasm and energy, which could reflect the passion you put into your offerings. 

For sensory experiences, consider incorporating words like “bright,” “splash,” and “fresh” into your company’s name. Using sensory words can help your clients associate your brand with positive, vibrant experiences that stick in their minds. 

How To Create a Company Name: Graphic Design Meets Branding Strategy

Hopefully, our suggestions will help you come up with some ideas for a unique name for a graphic design company. 

Now, it’s time to mobilize your muse and start bringing your company’s identity to life. Below, you’ll find a step-by-step guide that reveals how to create a company name for graphic design services. 

1. Revisiting Your Brand’s Identity 

This may seem like an obvious step, but every business owner must revisit their brand’s identity when creating its name. 

You should focus on aspects of your brand that we discussed earlier, like its style and use of design elements. You should also consider your brand’s core values. For instance, if you’re passionate about sustainability, accessibility, or originality, you could leverage these values to inspire your business’s name. 

Additionally, the particular services your company offers (logo design, branding, etc.) could help shape its name. 

Whichever part of your brand’s identity you wish to emphasize in its title, make sure it reflects your value proposition. Remember that the goal of your company’s title is to attract potential clients/users to your services. 

2. Researching Your Target Users & Competitors 

Speaking of your users, they should always be one of your top priorities when creating your business’s name. 

Ideally, your company’s title should meet their expectations, accommodate their needs, and bridge the gap between their values and yours. So, you should conduct user research to familiarize yourself with each segment of your target user base. 

Using qualitative and quantitative research methods, you can learn what your users value and why. Then, using the findings, you can identify the tone and message that your users resonate with the most. 

You should also allocate some time to investigating your competitors’ business names. Your goal here is to identify a gap that you can fill with your brand’s unique title. We recommend looking at several of your competitors’ names and seeing which ones you can remember just from one glance. 

Then, you can ask yourself the following questions: 

• Why did that particular name stick in my mind? 
• Was the name simple enough to remember? 
• Did the name reflect the brand’s values and offerings? 
• Did the name contain any interesting linguistic techniques like alliteration, metaphors, and puns? 
• How did the name make me feel? 

The answer to these questions will reveal the qualities you’d like – and not like – your own company name to exude. 

3. Brainstorming Key Words & Concepts 

With your research to support you, you’re ready to start brainstorming title ideas. As we’ve suggested before, you should focus on words that mirror your brand’s identity effectively. 

Whether you use words that relate to principles, styles, design elements, inspirations, or emotions, you should embrace experimentation. This is where a little knowledge of creative language devices comes in handy. If this isn’t your forte, consider consulting the UX writers on your team. 

Combining keywords and concepts is a simple way to experiment with them. Think of combinations like “VintageVectors” and “AbstractAnimations.” Doing this could spark a unique idea that is entirely unique to your brand. 

4. Verifying Your Name’s Availability 

The last thing you want is to use a name that belongs to someone else’s brand. Not only would your future marketing efforts be in vain, but you could even face legal issues like trademark infringement. 

There are a few things you can do to check if you can use your company’s name, including verifying its domain availability. All you need to do is open your browser and type in your prospective domain name with its TDL extension. If you land on a site after hitting Enter, you’ll know that someone else is already using your idea. 

You can also type your business name ideas into USPTO’s website to find out if you can use them. 

5. Considering Visual Design 

Now that you know that you can use your ideas, you can focus on bringing them to life with visuals. You should consider how your brand’s name will appear on various branding materials and how you can make it adaptable. 

You should also consider how your company’s name will fit into your website or mobile app. Often, on a website, you’ll find a brand’s name above the search bar at the top of the page. But on a mobile application, you don’t have as much space and may need to use a complementary pictorial mark. 

Above all, you should use color, typographic elements, contrast, and alignment in a way that appropriately reflects your brand.  

6. Acquiring Valuable Feedback 

Once you’re happy with your company’s name, you should test it on your colleagues and peers. Seek out feedback that relates to the name’s length, design, emotional impact, and originality. 

Most importantly, you need to determine if others can clearly identify the value of your business’s services. With this feedback, you can make any necessary tweaks and adjustments until you find an iteration you can commit to. 

Graphic Design Company Name Generator 

If you’re still looking for some inspiration, you can always try a graphic design company name generator. To point you in the right direction, we’ve listed some helpful business name generators below. 

• Shopify 
• Wix
• Atom
• Ahrefs
• DesignBro

FAQ

Graphic Design Company Names: Access Vast Resources on Page Flows

Picking a compelling name for a graphic design company requires a great knowledge of your brand and target user base. The great thing about this knowledge is that you can apply it to other areas of your business. For instance, with a reliable source of inspiration and knowledge of your users, you can master in-product navigation. 

At Page Flows, we specialize in providing those reliable sources of inspiration. We offer an abundance of recordings and screenshots covering a variety of user flows. From onboarding to upgrading an account, you’ll never lack inspiration across the entirety of the user’s journeys.

Regardless of the brand or industry that inspires you, our diverse, vast user flow library will accommodate your needs. For instance, as a new company owner, you’d benefit from our Churn Buster and Dropbox collections. 

Simply put, we take the guesswork out of creating exceptional user experiences that celebrate intuitive, effortless navigation. Helping you select the best graphic design company names is only a fraction of what we can offer you. Get started today to discover the true extent of Page Flows’ value.