Where Web User Flows Drive Conversion
Web flows are where conversion happens: the signup that either hooks a user or loses them, the onboarding that either reveals product value or buries it, the checkout that either closes the sale or abandons it. This section captures those moments in full, so you can study the details that actually move metrics.
Study Signup, Onboarding, and Cancellation Flows
Browse signup flows to see how Figma, Notion, and Linear turn a visitor into an account. Study onboarding to understand how Stripe moves a new user from signup to first payment. Review cancellation flows to see how SaaS products handle the delicate moment of retention. Each flow is a complete recording — no cherry-picking — so you see the full design decision in context.
A Benchmarking Tool for Growth Teams
The library is especially valuable for growth teams, PMs, and conversion-focused designers who need to benchmark against the best. Rather than speculating about how competitors handle a flow, you can watch it happen.
Frequently Asked Questions
What web flow types are most commonly browsed?
Signup, onboarding, checkout, and paywalls are the most-studied flows. Cancellation, account settings, and analytics/reporting flows are also heavily used for research.
Are these flows from SaaS products, e-commerce sites, or both?
Both. You'll find signup flows from SaaS (Notion, Linear), checkout flows from e-commerce (Shopify merchants, Amazon), and hybrid flows from platforms like Airbnb.
Do flows include the full signup/checkout process?
Yes. Each recording captures the flow end to end — from landing page to confirmation screen — so you can study the full sequence of design decisions.
Can I filter web flows by industry?
Yes. Filter by category (SaaS, e-commerce, fintech, etc.) to surface flows from brands in your specific vertical for the most relevant benchmarks.