BeReal. Emails

BeReal.

BeReal is a social media app designed to promote authentic, unfiltered moments by encouraging users to share real-life snapshots without the pressure of curation. Every day, the app sends a notification prompting users to take a photo within two minutes, showing what they are doing in that exact moment, using both front and back cameras. This unique approach fosters genuine connections by prioritizing spontaneity over perfection, making it popular among Gen Z users who seek to move away from the overly polished content found on other platforms.