Page Flows Team 
As a UX professional, your users are at the center of everything you do. However, you can’t serve the needs of your users without understanding them. Empathy mapping can help you gain a deeper understanding … Read more
When a new user first signs up for your product, they have to learn how to use it. The good news is that if you designed your product well, the user interface should be fairly … Read more
User-centric design means finding ways to make the experience more enjoyable for your users. The interplay between user experience (UX) and user interface (UI) is what determines the outcome. As designers, there are a lot … Read more
The world of UX design is constantly evolving. Due to the ever-changing nature of the field, UX research has never been more crucial. UX researchers have an immeasurably important influence on the design decisions that … Read more
In every website or app you’ve used, the user interface design has played a vital role in your user experience. But what is UI design? Think of your favorite app. It isn’t just the app’s … Read more
Paul Rand, the American graphic designer who created the IBM logo, once claimed that: “Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold.” Needless to say, … Read more
As a product designer, creating a great user experience (UX) should be the number one priority. It doesn’t only prove that your hard work has paid off. It also means your website or app will … Read more
If you’re a creative person who enjoys exciting, fast-paced roles, then product design could be for you. Product design is an incredibly interesting and rewarding role. It combines elements of graphic design, project management, engineering, … Read more
Nowadays, user experience design is synonymous with apps and websites, but this concept is far from modern. Although the revered designer Don Norman coined the term in 1993, the UX field stems from Chinese philosophy … Read more
In the 1990s, cognitive psychologist Don Norman coined the term User Experience (UX). Since then, Norman has gone to great lengths to define UX and its principles. However, since the 90s, a lot has changed … Read more